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Good and poor examples of executive summaries. The research draws attention to the fact that in , the market share of Choice Chocolate was 37%. The shares of their key competitors such as Venus and Bradbury were 22% and 18% respectively. This is a POOR example of an executive summary from a marketing assignment. Executive Summary.
Market Research Executive Summary Executive Summary Executive Summary: New Benefit plan for Huge Computer Company In response to your request, our team has evaluated and integrated the benefit package and retirement plans for the newly merged Huge Computer Company. View hundreds of Market Research Executive resume examples to learn the best format, verbs, and fonts to use. Designed market research strategies that complied with business objectives ; Corporate Librarian - Manager, Library & Information Resource @ Lam Research Corporation. Summary.
The summary communicates succinctly that you understand the business you’re in and how to make sales and profits climb. It shows that you have thought through how different marketing activities—from research through action—tie together to help the company succeed. A document that summarises all the sections of a market research report. It includes the basis for why the research was performed, the results that concluded from the research and where they will take the company, and what moves the management should make to best react to the research findings.