Godorov adds that proper use of specific career and industry keywords will showcase your knowledge and passion for the field. Though your cover letter should portray you as a skilled candidate, it is more important that you show how the company will benefit from your expertise. Framing your cover letter to address the needs of the company, Hassinger says, will show how you are the best candidate for the job without explicitly saying so. Employers want to hire someone who will be a good cultural fit and can help the company meet its goals.
Make sure you convey why and how you would add value—a key factor in the hiring process, she says. Grant says customizing cover letters for every job application is important. Barber says these rules also apply to online profiles that a hiring manager might see. Use social media to your advantage, especially if you are getting some attention with things like blogs, marketing events, or leadership positions.
She also owns a career consulting business called MLG Career. Job Interview image courtesy of Shutterstock. Infographic courtesy of Sorority Secrets. NerdWallet adheres to strict standards of editorial integrity to help you make decisions with confidence.
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