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❶Its proponents [23] argue that it has a number of advantages relative to other snowballing techniques:.


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Therefore, when applying this sampling method members of the sample group are recruited via chain referral. Also, snowball sampling is the most popular in business studies focusing on a specific company that involve primary data collection from employees of that company.

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Explore the research methods terrain, read definitions of key terminology, and discover content relevant to your research methods journey.

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Aug 01,  · This nonprobability form of snowball sampling became a widely employed method in qualitative research on hard-to-reach populations. In a review article, Biernacki The use of snowball sampling in research on hidden populations created a widespread perception of snowball sampling in particular and chain-referral . Qualitative Sampling Methods. Snowball Sampling. A note on sample size - Once a sampling method has been determined, the researcher must consider the sample size. In qualitative studies, sampling typically continues until information redundancy or saturation occurs. Sampling Designs in Qualitative Research - The following .

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In sociology, snowball sampling refers to a non-probability sampling technique in which a researcher begins with a small population of known individuals and expands the sample by asking those initial participants to identify others that should participate in the study. In other words, the sample starts small but "snowballs" into a larger sample through the course of the research. Definition. Snowball or chain sampling involves utilizing well informed people to identify critical cases or informants who have a great deal of information about a phenomenon.