Skip Nav

Primary Data Collection - Observations

What is observation?

❶In other words, those subjects who are observed may change their activities in the presence of the observer. For more information on how to communicate the value of market research to your clients , download our FREE eBook today:

Advantages and Disadvantages of Conducting Observational Research

Market Research Blog


Garcinia cambogia is a fruit grown across India and Southeast Asia and it is used there as a food and its rinds are used in some traditional recipes of south India. It used to be an obscure hard-to-find ingredient, but recently the Internet has exploded with websites selling weight loss products based on an extract of the fruit and it even got some decidedly hucksterish treatment from Dr.

Oz, a TV personality made famous by Oprah Winfrey. The fruit is known in India as gambooge.


Main Topics

Privacy Policy

Advantages and Disadvantages of Conducting Observational Research. The following table provides an evaluation of observation as a research method. A key advantage of conducting observations is that you can observe what people actually do or say, rather than what they say they do.

Privacy FAQs

As with most research methods, observational research works best in tandem with other methods. A focus group, for instance, could outline thoughts and opinions, while observation showcases actual behavior in real-life situations.

About Our Ads

Disadvantages of Observational Method: The major problem with observational methods is that the investigator has little control over the situation he is interested to observe. In the natural setting, too many extraneous factors influence the phenomenon. Advantages of Observational Research. The biggest advantage of observational research has already been noted: it enables businesses to observe potential customers in a natural setting, which can reveal penetrating insights unavailable through other methods such as focus groups and surveys.

Cookie Info

Advantages of Observation: (1) Simplest Method: Observation is probably the most common and the simplest method of data collection. It does not require much technical knowledge. Although scientific controlled observation requires some technical skill of the researcher, still it is easier than other methods. There are different types of observational research so I’ve assumed you mean participant observation. Advantages Being physically there means you don’t have to rely on people reporting events or behaviour, you can see it directly.