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A comparative and analytic case study looking at 5 UK brands using social media. If you enjoyed this article, subscribe to receive more just like it. Including student tips and advice. You must be logged in to post a comment. Introduction to Marketing Dissertations 2.
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Marketing dissertation topics should reflect this, being more narrow than broad, building on established theories and areas of study. This helps when it comes to setting clear, concise and manageable research aims, questions and objectives.
Sep 08, · Example marketing dissertation topic A study of the influence of branding and country of origin upon the purchase intentions of customers Though this dissertation is grounded in existing academic literature its primary focus is on the collation of new primary data.
By browsing our collection of marketing dissertation titles, you will get ideas for your marketing dissertation through the following marketing subjects: Relationship Marketing, Branding, Direct Marketing, Marketing Cultures, Advertising, Consumer Behaviour, Marketing Trends, International Marketing, Online Marketing, Social Media Marketing, Strategic Marketing and Marketing Ethics. Click the relevant link . A List of Great Sample Dissertation Topics in Marketing. Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited.
Direct Marketing Dissertation Topics Direct marketing is a tool that allows businesses and non-profit organizations to directly communicate with customers. It doesn’t involve bill board placements but relies on advertisement on the internet, television or radio. Marketing is a broad area, with many different ideas to explore, so there should be plenty to whet your appetite here. Marketing dissertations typically take one of two forms, focusing either upon collecting and analyzing primary data or upon appraising secondary data only.